Superstruct Entertainment Merchandise Services

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Client: Superstruct Entertainment Merchandise Services
Request: Assess feasibility of setting up a marketing department to support various Superstruct brands (including ID&T festivals) and boost merchandise sales
Tools: Multi-year merchandise branding plan, marketing strategy and plan, and recruitment
Year: 2024 – 2025

The Challenge

Superstruct Entertainment’s & ID&T’s Merchandise Services, responsible for merchandise across many Superstruct brands and ID&T festivals, sought to explore whether establishing a dedicated marketing department could enhance support for its brands and drive sales growth.

Our Approach

We engaged with multiple business units and their marketeers to assess the need for a merchandise marketing specialist. We developed roadmaps, checklists, multi-year merchandise branding plans, and marketing strategies. Additionally, we created a detailed job profile with expected work hours, posted the vacancy, and successfully hired a marketing manager who will drive merchandise sales growth across all Superstruct and ID&T festival brands in the coming years.

 

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