ID&T Thunderdome

Thunderdomelogo

Client: ID&T Thunderdome
Request: Marketing direction and community management to build and lead the marketing department
Tools: Marketing direction, community management, strategy, branding, merchandise planning
Year: 2022 – 2024

The Challenge

Thunderdome, the world’s most renowned and largest indoor hardcore festival and lifestyle brand, faced staffing shortages after COVID-19. They needed a full marketing department setup, including hiring and training the right people, and developing strategies to drive ticket and merchandise sales.

Our Approach

We provided marketing direction from strategy to execution, overseeing branding, merchandise planning, and community management. Our work resulted in selling out the Netherlands’ largest indoor venue, Jaarbeurs Utrecht, with 50,000 tickets in just 10 minutes.

 

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