A Nightmare In Rotterdam

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Client: A Nightmare In Rotterdam
Request:Establish and lead the marketing department, including hiring, training, planning, and strategy
Tools: Marketing direction, CDP implementation, e-mail marketing, marketing automation and more
Year: 2023 – 2024

The Challenge

A Nightmare in Rotterdam, one of the world’s first major hardcore events, needed to be reintroduced to the market after years of absence. Post-COVID staffing shortages meant B2S required a full marketing department setup.

Our Approach

We transformed B2S into a data-driven organization by implementing a Customer Data Platform (CDP) and marketing automation. As marketing directors, we hired and trained staff, developed strategic plans, and successfully reintroduced A Nightmare in Rotterdam, selling 10,000 tickets.

 

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