B2S

Client: B2S
Request: Marketing Direction
Tools: CDP, social media, website, Google, online and offline advertising, pop-up events
Year: 2020 – 2024

The Challenge

B2S, one of the leaders in the hard dance event scene, needed a robust marketing department to strengthen its presence and drive the success of its major events. The task was to build this department from scratch, implement comprehensive marketing strategies, and ensure the long-term growth of it’s brands.

Our Approach

We established a full-scale marketing department for B2S, hiring and training skilled professionals to manage campaigns, data, and advertising. By creating tailored strategies for high-profile events like Decibel outdoor, A Nightmare in Rotterdam, and Supersized Kingsday, we ensured each event resonated with its audience. Our data-driven approach and innovative campaigns elevated B2S’s reputation as a top player in the hard dance industry.

Result

• Built a fully operational marketing department, providing B2S with a strong foundation for ongoing success.
• Successfully executed marketing strategies for major events, leading to sold-out editions and enhanced brand visibility.
• Strengthened B2S’s position as a leader in the hard dance event industry.

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