By The Creek

Client: By The Creek
Request: Defining and improving brand identity to drive growth
Tools: Brainstorm session, brand strategy, mission/vision/why-how-what analysis, core values and pillars
Year: 2024

The Challenge

By The Creek, a multi-genre festival in Utrecht under an iconic bridge, faced a significant challenge in 2024: the unique selling points (USPs) that once set the festival apart had faded due to increasing competition. The question was clear: how do you redefine a brand identity to stand out again in a saturated market?

Our Approach

We organized an intensive brainstorming session with the By The Creek team to rediscover the essence of By The Creek. Through in-depth analyses of the mission, vision, why, how, what, core values, and pillars, we found out that the festival needs review the creative concept.

Want your brand to roar?

Whatsapp or email one of our Tigers!