ID&T

IDT

Client: ID&T
Request: Marketing Direction
Year: 2018-2024

The Challenge

The challenge was to support and enhance marketing departments post-COVID, rejuvenate struggling festivals, and solidify the success of their flagship events.

Our Approach

We provided ID&T with a comprehensive suite of marketing services, including marketing management, content and social media management, advertising, copywriting, community management, influencer strategies, data transitions, and growth hacking. Our efforts spanned some of the world’s most renowned festivals and events, such as:

  • Mysteryland
  • Decibel outdoor
  • A Nightmare in Rotterdam
  • Amsterdam Open Air
  • Valhalla
  • Sensation
  • Hardbass
  • Immersive Experience Amaze
  • Supersized Kingsday
  • Thunderdome

Results

  • Record-breaking ticket sales, including selling out major events like Thunderdome in 10 minutes (50,000 tickets).
  • Achieved sold-out editions of festivals previously struggling to reach capacity, such as Valhalla and Amsterdam Open Air.
  • Boosted brand value by over 50% per year for each event under our management.
  • Perfected a preregistration sales strategy adopted globally, driving earlier and higher-volume ticket sales.
  • Reduced marketing budgets by up to 33% while achieving superior results.
  • Supported marketing departments in navigating the challenges of the post-COVID era, ensuring stability and innovation.

Want your brand to roar?

Whatsapp or email one of our Tigers!