Supersized Kingsday

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Client: Supersized Kingsday
Request: Establish and lead the marketing department, including hiring, training, planning, and strategy
Tools: Marketing direction, CDP implementation, e-mail marketing, marketing automation and more
Year: 2022 – 2024

The Challenge

Supersized Kingsday, the largest Kingsday festival in the Netherlands, faced staffing shortages after COVID-19. B2S needed a fully operational marketing department to drive ticket sales and implement data-driven operations.

Our Approach

We transformed B2S into a data-driven organization by implementing a Customer Data Platform (CDP) and setting up marketing automation. Additionally, we took on the full marketing direction role—hiring and training staff, developing plans and strategies—which resulted in Supersized Kingsday selling out.

 

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