Westergas

Westergas Gashouder

Client: Westergas
Request: Marketing 
Tools: Marketing Management
Year: 2022

The Challenge

As a premier destination for cultural entertainment in Amsterdam, Westergas needed a marketing partner to manage their comprehensive marketing needs, including rebranding, strategy development, and high-impact advertising. The goal was to maintain Westergas’s status as a leading cultural hotspot while attracting a broader audience of locals and tourists.

Our Approach

Since the inception of The Golden Tigers, we have been the trusted marketing consultants for Westergas, delivering a full suite of marketing services. We crafted a rebranding strategy that revitalized their identity, aligning it with their vibrant cultural offerings. Through targeted online and offline advertising, compelling content, and innovative storytelling, we showcased Westergas’s unique attractions, including the iconic Gashouder venue. Our approach integrated communication strategy, content management, copywriting, data management, and event-focused consultancy to ensure seamless and impactful execution.

Result

  • A successful rebranding campaign that increased brand awareness among locals and international visitors.
  • Sold-out comeback concerts of The Opposites, a landmark achievement that garnered national attention and front-page news across The Netherlands.
  • Strengthened Westergas’s reputation as a premier cultural destination, driving increased foot traffic and engagement.

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