Guerrilla marketing is a way to drive publicity and as a result, brand awareness by promoting unconventional methods designed to evoke surprise, wonder or shock.

PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

Branding is the act of giving a company a particular design, smell, taste, sound or symbol in order to advertise its products and services.

The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897.