Branding is the act of giving a company a particular design, smell, taste, sound or symbol
in order to advertise its products and services.
Branding is also the perpetual process of identifying, creating,
and managing the cumulative assets and actions that shape the perception of
a brand in stakeholders’ minds.

Branding is important because it is not only what makes a memorable impression on consumers but
it allows your customers and clients to know what to expect from your company.
It is a way of distinguishing yourself from the competitors and clarifying
what it is you offer that makes you the better choice.