AMSTERDAM
OPEN AIR
Amsterdam’s most iconic music festival
Amsterdam Open Air is one of Amsterdam’s most iconic music festivals. In 2018 and 2019, The Golden Tigers helped this 40K visitors festival to sell out within eight hours. We set-up a pre-registration platform to collect customer data and create a loyalty database; launched an AOA merchandise line; and created a sustainability communication strategy for this festival that will always have a special place in our heart.
P.S. This was the project where Michiel and Liv’s yin-yang (professional) love story began.
Overall marketing strategy
Copywriting & content creation
Growth hacking & data marketing
Guerilla marketing
Copywriting & content creation
Growth hacking & data marketing
Guerilla marketing
Set-up pre-register system
Launching merchandise line
Sustainability storytelling
Marketing satelite events
Launching merchandise line
Sustainability storytelling
Marketing satelite events
Advertising, website & Email personalization
+40K tickets sold out in one day
+40K subscribers
+30K followers
+40K tickets sold out in one day
+40K subscribers
+30K followers
The pioneering conference about sustainability, innovation and social change within the event industry
ADE Green is the pioneering conference about sustainability, innovation and social change within the event industry and takes place every year at Amsterdam Dance Event. In 2019, The Golden Tigers provided the overall marketing strategy for the ticket sales and created an impact content strategy.
Ticket sales
Overall communication strategy
Copywriting & content creation
Overall communication strategy
Copywriting & content creation
Growth hacking & data marketing
Online advertising
PR
Online advertising
PR
+400 newsletter subscibers
+1K followers
+1200 ticket (sold-out)
+1K followers
+1200 ticket (sold-out)
COMMUNICATION STRATEGY
Colorful terrain for culture in all its shapes and sizes