SOME OF THE COMPANIES WE WORK WITH

SOME OF THE COMPANIES WE WORK WITH

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ID&T

The world’s leading electronic music experience company

Amsterdam Open Air is one of Amsterdam’s most iconic music festivals. In 2018 and 2019, The Golden Tigers helped this 40K visitors festival to sell out within eight hours. We set-up a pre-registration platform to collect customer data and create a loyalty database; launched an AOA merchandise line; and created a sustainability communication strategy for this festival that will always have a special place in our heart. The story counts for Valhalla Festival

P.S. These were the projects where Michiel and Liv’s yin-yang (professional) love story began.

Overall marketing strategy
Copywriting & content creation
Growth hacking & data marketing
Guerilla marketing

Set-up pre-register system
Launching merchandise line
Sustainability storytelling

Marketing satelite events

Advertising, website & Email personalization
+40K tickets in a couple of hours (sold out)
+40K subscribers
+30K followers

ALDA

ALDA is one of the world’s leading global producers, concept developers and promoters of electronic music and DJ concepts.

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The company collaborates with world famous DJs such as Armin Van Buuren and Hardwell and events like Armin Only, I AM Hardwell, New Horizons, We Are Connected, A State of Trance, Electronic Family, AMF, The Flying Dutch and SAGA Festival.

TGT have been working with the company for years. Creating and using influencer marketing tactics, on-site content marketing for festivals such as The Flying Dutch, Amsterdam Music Festival, A State of Trance and several concert tours for Hardwell and Armin van Buuren. We also administered livestreams, pioneered in digital marketing in the early days of social advertising, overall marketing management and budgeting for SAGA Festival in Bucharest and everything in between. Let’s not forget concept development.

Marketing strategy & implementation
Copywriting & content creation
Concept development

Influencer marketing
Growth hacking

Communication strategy
On- & offline advertising
Budgeting

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COMMUNICATION STRATEGY

Colorful terrain for culture in all its shapes and sizes

Westergas is an iconic, former-industrial, cultural area in Amsterdam’s Westerpark. The Golden Tigers provided marketing and communication advice for this area from 2018-2020 and helped roll out the new brand release during spring 2018.

Westergas organized many cultural events during 2019 such as SKALAR 2020, Kerst op de Westergas, Westergasjes & Freek de Jonge.

Overall communication strategy
Marketing own Westergas events
Launching new brand identity

Year-round content strategy
Offline city attack campaign
Online advertising
Storytelling & copywriting

Growth hacking & data-marketing
+15K newsletter subscribers
+ 11K followers

Photocredits Eyeball Photo: Performance installation by Studio Nepco during ‘Goldie’s Villa Exhibition’ by The Living Museum at Westergas.
Picture by Anne Harbers

AMSTERDAM DANCE EVENT

The pioneering conference about sustainability, innovation and social change within the event industry.

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ADE Green is the pioneering conference about sustainability, innovation and social change within the event industry and takes place every year at Amsterdam Dance Event. In 2019, The Golden Tigers provided the overall marketing strategy for the ticket sales and created an impact content strategy.

Ticket sales
Overall communication strategy
Copywriting & content creation

Growth hacking & data marketing
Online advertising
PR

+400 newsletter subscribers
+1K followers
+1200 tickets (sold-out)

COMMON WOODS

Europe’s most sustainable neighbourhood

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Commons Woods is Europe’s most sustainable neighbourhood. A visionary project with an eye for existing ecology, social inclusivity and a high quality of living. 56 self-sustaining houses surrounded by nature with a rich history and biodiversity, in the outskirts of a Dutch city. Shaped to the wishes of the residents and other stakeholders.

The ultimate balance between human, city and nature.

The Golden Tigers were asked to set up the entire campaign from idea to creating a community and selling the houses. We started with making the plans and strategies for the marketing part of this project, build a website, created content, set up the social channels, brochures, render artwork, of course the marketing, advertising and content management and so on. As a result the entire neighbourhood was sold out instantly.

Marketing strategy & management
Content strategy & management
Advertising

Copywriting
Content creation
Community management

Website
Guerilla marketing
Data marketing & Growth hacking

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LACOPPA

The inventors of the biodegradable coffeecup

LaCoppa is being made in the factory where the biodegradable coffeecup has been invented, a really nice couple where the man owns the factory and the lady owns LaCoppa coffee. Together they are going to rule the coffee industry and they asked us to lend them a hand. Within a few days we were totally drowned in coffee and all about the coffee industry, certificates, roasting processes and so on.

We fell in love with the brand and the taste of the 100% organic coffee.

Advertising
Marketing strategy & execution
Content strategy & execution

Branding
Website
Copywriting
Community management

Data marketing
Growth hacking
Content creation

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CENTRAL PARK

One of Netherland’s most iconic hotels & restaurants

Central Park is a hotel and restaurant with haute cuisine kitchen, situated in an 18th century manor on the edge of The Hague. They have the finest rooms with the best beds, (private) dining, walks over the estate park, exclusive wines and everything you could wish for. You can go there for drinks, food, naps, or for the total package.

You don’t know this from us, but it’s also perfect for a party, or two…

Marketing strategy

Content strategy & execution

Content creation

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TOMORROWLAND

The world’s leading festival in electronic music

Tomorrowland is the world’s leading dance festival with more than 200 nationalities and 400.000 people joining in a massive music-lovers gathering in Belgium, two weekends every year. They have various ventures like Global Journey, where people can book a trip or flight leading them to the festival, their fashion brand called TML by Tomorrowland or the Tomorrowland Foundation helping people all over the world. They do it all and they do it well.

Commissioned by The Reporters and supervised by Tomorrowland, The Golden Tigers have set up an online story platform for Tomorrowland on their website and app. Together with a group of producers, translators, reporters, photographers, videographers and their in-house web developers and -designers, The Reporters collect up to 50 (live) stories and interviews per day as the festival takes place, for the people at home to enjoy.

Project management

Creating an online story platform

Creating workflows & processes