What is Guerrilla marketing?
Brand Activations are part of a marketing strategy that involves using unconventional and creative tactics to promote a product, service or brand. It is a low-cost, high-impact approach that can help businesses to achieve their marketing goals in a unique and memorable way.
There are several reasons why brand activations are important for businesses. Firstly, it can help to create buzz and generate attention. By using creative and unexpected tactics, activations can capture the interest of consumers and create a memorable impression that lasts beyond the initial encounter.
“Marketing is a contest for people’s attention”
Another benefit of brand activations is that it can be highly targeted. By choosing the right location, time and audience, businesses can reach the people who are most likely to be interested in their products or services. This can help to increase the effectiveness of the campaign and generate a higher return on investment.
It can also be used to build brand awareness and establish a unique brand identity. By using creative and memorable tactics, businesses can differentiate themselves from their competitors and create a distinct personality that resonates with their target audience.
“Brand activations are about breaking the rules, redefining boundaries and thinking outside the box.”
There are several benefits to outsource brand activations. The Golden Tigers have experience and expertise in creating and executing effective activations. We have a deep understanding of consumer behavior and can use this knowledge to develop campaigns that resonate with the target audience.
“For brand activations, you don’t need a big budget, just a big idea.”