PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
A public relations professional is in charge of creating and executing a PR strategy.
In the past, this was mainly done through unpaid media such as newspapers and magazines.
Nowadays it is also achieved through social-media channels, collaborations with influencers and print-ads.
PR specialists also play a role in advising management on the best policy decisions or actions to take and conducting programs, such as fundraising or networking events, to help the public understand the organization’s goals.
PR isn’t just used to influence a story after it happens — it’s also used to write that story in the first place.
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